AI visibility tools compared
Most AI visibility tools track how AI engines answer about your brand. Benchmarq audits the website behind those answers. This table puts five tools side by side on public facts.
How do the tools compare?
Read on 30 September 2026 from each vendor's public pages, listed under Sources. "Not stated" means the pages we checked do not say, not that the feature is missing.
| Topic | Benchmarq | Profound | Otterly | Peec AI | Scrunch |
|---|---|---|---|---|---|
| What it is | An audit of your website: 200+ tests across four tracks, with the fix for every deduction. | An AI marketing platform: answer-engine insights, prompt volumes, agent analytics and shopping visibility. | An AI search monitoring and optimization platform: brand mentions and citations, with a content audit. | AI search analytics: visibility, position, sentiment and share of voice across AI search engines. | An AI customer experience platform: monitoring and insights, plus an Agent Experience Platform. |
| Site or page audit | The core of the product: pages, structured data, crawler access and AI readiness signals. | Agent Analytics measures AI-driven traffic and bot behaviour. | Content audit of crawlability and AI readiness (1,000 GEO URL audits a month on Lite). | Crawl Insights for bot traffic analysis. | Page audits (5 on Starter, 10 on Growth) and detection of AI bot crawling errors. |
| Free option | A free plan with 4 scanned pages per month. | A free 7-day trial. | A 7-day free trial, no credit card required. | Not stated on the pages we checked | A 7-day free trial of Starter, no credit card required. |
| Pricing | EUR 19.95 (Standard) and EUR 29.95 (Premium) per month, by scanned pages, tracked domains and features. | Enterprise pricing is custom; prospects contact sales. | USD 29 (Lite), 189 (Standard) and 489 (Premium) per month, 15% less when billed annually; Enterprise is custom. | Starter, Pro, Advanced and Enterprise plans. Current prices are on its pricing page. | USD 250 (Starter) and 417 (Growth) per month billed annually, or 300 and 500 month to month; Enterprise is custom. |
What kinds of tool are there?
The tools answer different questions, so the right choice depends on the question.
Trackers
They run a set of prompts against AI engines and report whether and how your brand appears. The result is what AI answers say.
Audits
They test your website: crawler access, markup, structured data and content structure. The result is a list of causes you can fix.
See the Benchmarq audit engine→Both in one
Several trackers add a page or content audit. Check what each audit tests before you compare them.
Where do the facts come from?
Read on 30 September 2026. Vendors change their pages, so check the source when a decision depends on a detail.
- Profound home page (www.tryprofound.com)
- Profound pricing (www.tryprofound.com/pricing)
- Otterly home page (otterly.ai)
- Otterly pricing (otterly.ai/pricing)
- Peec AI home page (peec.ai)
- Peec AI pricing (peec.ai/pricing)
- Peec AI self-description for AI assistants (peec.ai/ai-instructions)
- Scrunch home page (scrunch.com)
- Scrunch pricing (scrunch.com/pricing)
Something out of date, or wrong? Tell us and we will correct it.
Questions.
Straight answers about comparing these tools.
Which tool is best?
It depends on the question. Trackers answer how AI engines mention your brand today. An audit answers why your site is or is not used and what to change. We do not rank the tools.
Why is Benchmarq in its own comparison?
Benchmarq publishes this page, so read it with that in mind. That is why every statement about another product has a source and a date.
Are prices current?
They are the prices on each vendor's pricing page on 30 September 2026. Vendors change prices, so check the source before you decide.
Can I try Benchmarq for free?
Yes. The free plan includes 4 scanned pages per month and 1 tracked domain. See pricing.
See what is on your site
Register for free, run a Benchmarq scan and get the score for each track and a prioritised list of fixes.