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AI visibility tools compared

Most AI visibility tools track how AI engines answer about your brand. Benchmarq audits the website behind those answers. This table puts five tools side by side on public facts.

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How do the tools compare?

Verified on September 30, 2026 from each vendor's public pages, listed under Sources. "Not stated" means the pages we checked do not say, not that the feature is missing.

AI visibility tools compared
TopicBenchmarqProfoundOtterlyPeec AIScrunch
What it isAn audit of your website: 200+ tests across four tracks, with the fix for every deduction.An AI marketing platform: answer-engine insights, prompt volumes, agent analytics, and shopping visibility.An AI search monitoring and optimization platform: brand mentions and citations, with a content audit.AI search analytics: visibility, position, sentiment, and share of voice across AI search engines.An AI customer experience platform: monitoring and insights, plus an Agent Experience Platform.
Site or page auditThe core of the product: pages, structured data, crawler access, and AI readiness signals.Agent Analytics measures AI-driven traffic and bot behavior.Content audit of crawlability and AI readiness (1,000 GEO URL audits a month on Lite).Crawl Insights for bot traffic analysis.Page audits (5 on Starter, 10 on Growth) and detection of AI bot crawling errors.
Free optionA free plan with 4 scanned pages per month.A free 7-day trial.A 7-day free trial, no credit card required.Not stated on the pages we checkedA 7-day free trial of Starter, no credit card required.
PricingEUR 19.95 (Standard) and EUR 29.95 (Premium) per month, by scanned pages, tracked domains, and features.Enterprise pricing is custom; prospects contact sales.USD 29 (Lite), 189 (Standard), and 489 (Premium) per month, 15% less when billed annually; Enterprise is custom.Starter, Pro, Advanced, and Enterprise plans. Current prices are on its pricing page.USD 250 (Starter) and 417 (Growth) per month billed annually, or 300 and 500 month to month; Enterprise is custom.

What kinds of tools are there?

Different tools address different requirements. The best choice depends on what you need to solve.

Trackers

They run prompt sets against AI engines and report brand mentions and visibility. The result shows what AI models output today.

Audits

They test your website: crawler accessibility, HTML markup, structured data, and content hierarchy. The result is a prioritized list of actionable fixes.

Explore the audit engine→

Combined platforms

Several prompt trackers include basic page or content checks. Review each platform's testing scope before comparing.

Where do the facts come from?

Verified on September 30, 2026. Vendors update their product pages frequently; consult official sources for recent changes.

Found something outdated or inaccurate? Let us know and we will correct it immediately.

Questions.

Direct answers about comparing AI visibility tools.

Which tool is best?

It depends on the objective. Trackers measure how AI engines mention your brand today. An audit explains why models use or ignore your pages and what technical fixes are required. We do not rank tools.

Why does Benchmarq publish this comparison?

Benchmarq publishes this comparison with full transparency. Every claim regarding third-party products includes direct links to official documentation and a verification date.

Are the prices up to date?

Prices reflect vendor pricing pages verified on September 30, 2026. As pricing models change over time, verify current rates with each vendor.

Can I try Benchmarq for free?

Yes. The Free plan includes 4 scanned pages per month and 1 tracked domain with zero setup required. View pricing plans.

See what is on your site

Register for free, run a Benchmarq scan, and get the score for each track and a prioritized list of fixes.

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Benchmarq UIThe Benchmarq web app: scans, dashboards and reports in one place.Benchmarq MCPAsk your AI assistant for scores and issues through the Benchmarq MCP server.Audit engineOver 200 signals across four tracks, scored with clear weights.ReportsDetailed reports with scores, findings and prioritized fixes.

Why Benchmarq

Competitor benchmarkingScore competitors with the same audit and see where you gain or lose ground.Domain tracking and score historyFollow every domain over time with a full history of scores.E-commerce suiteChecks tuned for shops: product data, feeds and shopping agents.Agentic apps suiteChecks for apps that agents call: tools, schemas and access.The layer trackers can't seePrompt trackers show answers; Benchmarq shows why your site is or is not used.Built in the EUBuilt in the EU by Enso DX, in line with EU privacy and AI rules.Transparent scoringHow your score is built: deterministic rules and weights you can audit.Product comparisonsBenchmarq next to other AI visibility tools.

PricingPlans and pricing in the Benchmarq app.

GuidesGuides and technical references for GEO, AEO, and AIO.GlossaryClear definitions for AI search, indexing, and agent protocols.Release notesWhat changed in Benchmarq, and when.FAQAnswers to common questions about audits, scoring and your data.SupportHelp, guides and ways to reach the team.How-toStep-by-step implementation guides for Benchmarq workflows.Getting startedStep-by-step onboarding walkthrough from sign-up to fix remediation.Get in touchEmail the team for help, feedback or partnership questions.Privacy policyHow Benchmarq collects, uses and protects your data.Cookie preferencesReview and change your cookie choices.AI statementHow and where Benchmarq uses AI.Accessibility commitmentOur commitment to an accessible website and product.