FAQ.Frequently asked questions.
65 direct answers covering website diagnostics, deterministic scoring, report deliverables, MCP integrations, and enterprise privacy governance. Have a question not answered here?
What is AI search visibility, and why does it matter for my brand?
AI search visibility is how easily AI agents, LLMs, and answer engines can find, understand, and cite your brand. Benchmarq measures the part you control: how ready your site is to be found, read, and used by them.
My website already ranks well on Google. Do I still need this?
Google ranking and AI visibility are measured differently. Google rewards links and authority. AI engines look at how clearly your content is structured, how directly it answers questions, and whether your site can be parsed and trusted as a source. A top Google ranking does not tell you whether your site can be used in AI-generated answers.
How is Benchmarq different from SEO tools?
SEO tools report how you rank in traditional search. Benchmarq tests how ready your site is for AI search: whether AI crawlers can reach it, read it, and use it, with a fix for each finding.
Do I need technical knowledge to use the results?
No. The report is designed for every team. Marketing and business leads get a clear score and prioritized actions. Engineers get the technical detail to act on them. You can even use it with your own AI via MCP.
Do I need to install anything?
No. Benchmarq tests your publicly accessible website. Enter a domain and the engine does the rest.
What does Benchmarq actually test?
Benchmarq tests your publicly accessible website, no installation or configuration required. Just enter your domain and the engine scans your pages, structured data, crawler access, semantic clarity, and AI readiness signals across 200+ tests. See the audit engine.
How long does a scan take?
A standard scan takes less than 2 minutes. The audit engine scans your domain and generates a prioritized report when it finishes.
How is the score calculated?
Each track is scored individually from weighted tests against established standards and best practices. The four track scores combine into a single AI readiness score from 0 to 100, with every deduction tied to a specific, fixable issue.
How many checks are there?
More than 200 tests across the four tracks. Rules are updated weekly, and a new score version is released every quarter.
Are the checks AI-based?
No. The checks are deterministic rules and do not use AI. Read the AI statement.
Where can I see a check in detail?
In the report in the app, with its result, severity, and fix. See the reports.
Does the engine use AI?
The core tests are deterministic rules, so the same site gets the same result. The audit does not use AI to score your site.
Can I see every test?
Yes. The checks reference lists each test with what it measures and how to fix it. Browse the checks.
Does Benchmarq use AI to score my site?
The audit does not use AI to score your site. The core tests are deterministic rules, so the same site gets the same result. Read the AI statement.
What do I receive after running a scan?
You get an overall AI readiness score from 0 to 100, a score for each of the four tracks, and a prioritized list of fixes. You generate the report in the app and download it as JSON or as a shareable HTML report. PDF and a badge are also available. See the reports.
How quickly will I see improvement after fixing the issues?
Most fixes are picked up within days as AI crawlers and answer engines re-index your site. Structural changes like schema updates tend to reflect fastest. Benchmarq lets you re-scan after fixing to track your progress.
Who can see my report?
Reports are private to your account unless you choose to share them.
Can I use Benchmarq from my AI assistant?
Yes. The Benchmarq MCP server lets an AI assistant read scores, issues, and score history, compare competitors, and start page scans. Competitor tools require the Premium plan. See Benchmarq MCP.
What is MCP?
The Model Context Protocol is an open standard that lets AI assistants call tools and read data from other services. Benchmarq runs a remote MCP server, so a compatible assistant can use your Benchmarq results directly.
Which assistants work with Benchmarq MCP?
Any client that supports remote MCP servers can connect with the server URL. Support for adding remote servers differs per assistant, so check the connector settings of the one you use.
Can my AI assistant scan any website?
No. It can start scans only for domains you already track in Benchmarq, and each scan uses one scan credit.
Can an AI assistant change my account or delete data through MCP?
No. The 10 tools read results and start page scans. Adding domains and linking competitors happen in the web app. See the web app.
Can I read reports through my AI assistant?
Yes. The Benchmarq MCP server lets an assistant read scores, issues and full scan reports. See Benchmarq MCP.
Can my AI assistant read a competitor comparison?
Yes. The MCP server has a competitor report and a check-by-check gap for one track. See Benchmarq MCP.
Can my AI assistant read the history?
Yes. The MCP server has the score history of a page and of a whole domain. See Benchmarq MCP.
Does Agentic App change my overall score?
No. Agentic App is reported separately and does not change the overall score.
Does the Agentic App add-on work on pages without a login?
The add-on exists for app-like pages. On a page it does not apply to, its score stays empty, which is not an error.
Can I run Agentic App together with Agentic Commerce?
Yes. Both add-ons can be turned on together and are reported separately. See the agentic apps suite.
How many competitors can I add?
Up to four competitor domains.
Do competitors get scanned with the same rules?
Yes. Every domain runs through the same audit, so the scores are comparable.
How do I start tracking a domain?
Run a scan for the domain in the web app. Tracked domains appear on your dashboard. How to start a scan.
How often should I scan?
Scan after every change that could affect crawling, markup, or content, and at least whenever you want a fresh score to report on.
Are old scans kept?
Scores from every scan are kept as history for the domain, and any past scan can be opened again by its report.
Does Agentic Commerce change my overall score?
No. Agentic Commerce is reported separately and does not change the overall score.
Which payment protocols does Agentic Commerce check?
It checks payment protocols such as AP2.
Do the suites change my overall score?
No. Agentic App and Agentic Commerce results are reported separately and do not change the overall score.
Can agencies use Benchmarq to audit client websites?
If you want to run audits across multiple client domains, white-label reports, and use the API to integrate Benchmarq into existing workflows, then please get in touch with us. Contact the team.
Can I start for free?
Yes. The free plan includes 4 scanned pages per month and 1 tracked domain, with the four core tracks: CORE, AIO, AEO, and GEO.
Which plan do I need for competitor benchmarking?
Premium. It includes competitive benchmarking against up to 4 competitors and historical insight tracking. Free and Standard do not include competitor benchmarking. See competitor benchmarking.
Which plan includes Agentic App and Agentic Commerce?
Agentic App (ARO) starts on Standard. Agentic Commerce (ACO) is on Premium. See the agentic apps suite.
Do you offer agency or API plans?
For audits across several client domains, white-label reports, and API access, get in touch. Contact the team.
Do I need a paid plan to use Benchmarq MCP?
Reading scores, history and issues for your tracked domains works with an account. Competitor tools need the Premium plan, and the detailed issue lists need the full-report entitlement. See pricing.
Which plan includes Agentic App?
Agentic App (ARO) is on the Standard and Premium plans, not on Free. See pricing.
Which plan includes Agentic Commerce?
Agentic Commerce (ACO) is on the Premium plan. See pricing.
Which plans include the solutions and add-ons?
Agentic App (ARO) starts on the Standard plan. Competitor benchmarking, historical insight tracking, and Agentic Commerce (ACO) are on the Premium plan. See pricing.
Is GEO the same as AEO?
No. GEO is about being cited in generated answers. AEO is about making your content easy for answer engines and agents to read and quote. They overlap, and Benchmarq scores them as separate tracks. What is AEO?.
Can GEO guarantee that AI cites my site?
No. You can make the site easier to find, read, and quote. Whether an engine cites it is up to the engine.
How quickly do GEO changes show?
Most fixes are picked up within days as AI crawlers and answer engines re-index your site. Scan again after a fix to see the score change.
Do I need special tools for GEO?
No. Most GEO work is content and markup on your own site. A scan shows what to fix first.
Is AEO the same as featured snippets?
It is related. Featured snippets were an early form of a direct answer in search. AEO applies the same idea to answer engines and AI agents, which read your page and write or quote an answer.
Do I need structured data for AEO?
It helps, because it tells a machine what the page is about. It must match what is visible on the page. Schema for AI search.
How do I check my AEO?
Run a scan. The AEO track score shows how answer-ready your pages are, with the fix for each deduction.
Is AIO the same as AI Overviews?
No. AI Overviews are Google's AI-generated summaries in search. AIO in Benchmarq is AI Index Optimization, the discoverability of your pages in AI-powered search.
How is AIO different from SEO indexing?
The basics overlap: reachable pages, sitemaps, and clear signals. AIO adds what AI products need, such as access for AI crawlers and markup an agent can use.
Where should I start with AIO?
Check that AI crawlers are allowed to fetch your important pages, then add structured data. AI crawler access.
Is llms.txt the same as robots.txt?
No. robots.txt tells crawlers what they may fetch. llms.txt describes your site and points to your best pages. AI crawler access.
What is llms-full.txt?
A companion file with the full text of your key pages in one place, so a model can read them without crawling each page.
Does Benchmarq have an llms.txt?
Yes. Benchmarq publishes llms.txt and llms-full.txt at benchmarq.io.
Will blocking AI crawlers hurt my search ranking?
The AI crawler rules do not change how a traditional search engine ranks you, because those use their own crawlers. They do decide whether AI products can read your pages.
Do all AI crawlers obey robots.txt?
Well-behaved ones do, and the major vendors document that they do. Check each vendor's documentation, and use your firewall for anything you must enforce.
How often should I check AI crawler access?
After any change to robots.txt, your firewall, or your CDN, and whenever crawler names change.
Does schema guarantee that AI cites me?
No. It removes guesswork about what the page is, which helps machines read it. Whether an engine cites you is up to the engine.
JSON-LD or microdata?
Both are valid schema.org formats. JSON-LD is easier to maintain because it is separate from the HTML.
Can I mark up content that is not on the page?
No. Markup that does not match the visible content is misleading and can be ignored or penalized by the tools that read it.
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