GEO checks: what Benchmarq tests for Generative Engine Optimization

The GEO track checks the signals that help an AI model cite and describe your brand correctly: who wrote the content, how well it is attributed, how clearly your brand facts are stated and whether the content is easy to quote.

Synopsis
Track
GEO: Generative Engine Optimization. Scored from 0 to 100.
Question it answers
Will AI models cite and describe your brand correctly in generated answers?
Check groups
5 groups of checks in the report, summarised here in 4 categories.
Detail
Every individual check, with its result and fix, is in your report in the app. This page shows what each category covers.
In the product
The audit engine runs these checks, and the report shows the result of each one.
Read more
What is GEO?

What do the GEO checks cover?

Each category is a group of related checks. Examples show the kind of thing that is tested, not a complete list.

Does your content show who is behind it and why they can be trusted?

Models weigh who says something. Visible expertise makes a page easier to trust and to attribute.

Examples of what is tested

  • Author names and expertise signals on articles
  • Expert quotes with attribution
  • Third-party awards and certifications

How to improve

Add named authors with short bios, attribute quotes to named people, and show certifications with descriptive alt text.

Are your brand facts clear and consistent?

If your name, what you do and where you operate are stated the same way everywhere, a model has one answer to give.

Examples of what is tested

  • Organization details in structured data
  • Consistent name and description across pages
  • Links to your official profiles

How to improve

State the core facts in the same words on your home and about pages, and mirror them in Organization markup.

Is your content easy to quote and cite?

Short, specific statements with sources are easier to lift into an answer than long general paragraphs.

Examples of what is tested

  • Specific claims with numbers, dates and sources
  • Sections that can be cited on their own
  • Clear attribution of data and quotes

How to improve

Lead sections with the point, add sources and dates, and give sections anchors.

Can voice and local queries find you?

Voice assistants and local queries rely on structured facts such as address, phone number and opening hours.

Examples of what is tested

  • LocalBusiness markup with address, phone number and opening hours where it applies

How to improve

Add LocalBusiness schema with complete details if you serve customers at a location.

How do you run the GEO checks?

Scan a page or a whole site. Every scan runs the four core tracks, and the report lists each failed check with its fix.

In Benchmarq

Start a scan and open the GEO section of the report to see each check, its result and the fix.

How to start a scan→

Questions.

Straight answers about the GEO checks.

Where is the full list of GEO checks?

In the report in the app. Each check has its result, severity and fix. The public pages describe what each category covers.

How is the GEO score calculated?

From weighted checks. Every deduction ties to one check and one fix, and the four track scores combine into the overall score. How the score is built.

Will fixing a check improve my rankings or citations?

It makes your site easier to find, read and quote. Benchmarq measures readiness and does not promise rankings, citations or traffic.

See your GEO score

Run a scan and see each check, its result and the fix.